| 1965 |
|
Creation of Benetton Group. |
| 1968 |
|
First Benetton store outside Italy (Paris). |
| 1974 (1977) |
|
Sisley enters the Group brand portfolio. |
| 1978 (1985) |
|
Group exports 60% of production. |
| 1980 |
|
Opening of the first New York store, in Madison Avenue. |
| 1982 |
|
Opening of the first store in Tokyo. Collaboration with Oliviero Toscani begins. |
| 1983 |
|
The Group enters Formula One as sponsor of the Tyrrel team. In 1986, following the acquisition of Toleman, Benetton Formula Limited racing team is created. It wins two world drivers and one constructors championships. In 2000 Renault acquires the Benetton team. |
| 1985 |
|
Benetton advertising wins the “Grand Prix de la Publicité” in France. It is the first in a series of acknowledgments that, together with critiques and censorship, fosters debate in many countries around the world. |
1986 (1989)
|
|
The Group is listed on Milan, Frankfurt and New York Stock Exchanges. |
| 1989 |
|
Entry into East Europe and former Soviet Union markets. |
| 1991 |
|
First presences of the brand in China and India. |
| 1994 |
|
Fabrica, Benetton Group communication research center, is created. |
| 2003 |
|
The family takes a step back in order to give more responsibility to managers. |
| 2005 |
|
Benetton is present in 120 countries with 5,000 stores. Alessandro Benetton is appointed Deputy Chairman of the Group. |
