In 2005, the department contributed to the evolution of the Group’s corporate culture by redesigning the organizational structure around three fundamental principles: teamwork, knowledge, and quality.

Directly managed distribution, in particular, is currently being coordinated by a centralized Retail Unit, which also serves to connect the various units throughout the world.

By preparing forecasts of market dynamics, the new Production Planning office makes it possible to anticipate and reduce production times in order to respond to the needs of the marketplace in a timely manner.

The Commercial department, in turn, has been redesigned around the two main sales channels: wholesale distribution and the retail chain.

In terms of training, of particular note is a visual merchandising program (concepts, brand communication, and window and in-shop displays) for our partners, which involved more than 250 shops in 2005.

For young people looking for a career in sales, there was also the Wanna Sell? project, including hands-on sales experience in the field. The program has a duration of roughly one year and highlight characteristics such as strong sales ability, product sensitivity, pragmatism, and speed at becoming one with the system. After an initial period of six to eight months in the shop, the most promising participants continue on with a trial period with a Benetton agent/area manager.